The reason that MXD works, is due to the upload process. A seemingly unsexy part of the process, but trust us, we've amped it up. Because of the required fields for each clip, the content is structured in a way to be used for the fitness-seeking masses. Up until now, a video has a title, maybe some tags/hashtags, and relies on views to appear in search results. But with this new upload process, videos are now more relevant and specific to searches.