Context

 
 

Current Behaviors


 
 

Fitness Entrepreneurs

Those Creating the Fitness

Fitness is a two-sided marketplace; there are providers and there are consumers. Businesses like Zumba and Beachbody have grown and thrived on supporting their own networks of fitness providers. 


3 Existing Platforms for Fitness Entrepreneurs:

 
 
 

 

Fitness Seekers

Those Looking to exercise

I focused solely on self-driven work out options in the current market. (i.e. apps to download, YouTube, and sampling memberships like ClassPass)


3 Existing Options for Fitness Seekers:

 
 
 

 

Learnings

 

Takeaway 1:

Fitness has two distinct audiences: those creating and those consuming the fitness.

Driving Idea 1:

Is there a means to bring the two sides together? Could that be the product?

 
 

Takeaway 2:

The majority of fitness seekers are open and excited to trying new ways to exercise.

Driving Idea 2:

Barrier to entry must be friction-less.

 
 
 

Takeaway 3:

Recent trends have enabled self-driven and passionate fitness creators to strike out on their own.

Driving Idea 3:

Use incentives and simple UX to make the system intuitive and fitness-specific.