Those Creating the Fitness
Fitness is a two-sided marketplace; there are providers and there are consumers. Businesses like Zumba and Beachbody have grown and thrived on supporting their own networks of fitness providers.
3 Existing Platforms for Fitness Entrepreneurs:
Those Looking to exercise
I focused solely on self-driven work out options in the current market. (i.e. apps to download, YouTube, and sampling memberships like ClassPass)
3 Existing Options for Fitness Seekers:
Fitness has two distinct audiences: those creating and those consuming the fitness.
Driving Idea 1:
Is there a means to bring the two sides together? Could that be the product?
The majority of fitness seekers are open and excited to trying new ways to exercise.
Driving Idea 2:
Barrier to entry must be friction-less.
Recent trends have enabled self-driven and passionate fitness creators to strike out on their own.
Driving Idea 3:
Use incentives and simple UX to make the system intuitive and fitness-specific.