The Problem


The Background

I come from an athletic childhood, I was a gymnast for 18 years of my life; yet, ironically, I am no longer athletic. I have the desire to workout but the means and resources tend to elude me. 

As I researched, I found out that gyms actually count on a certain percentage of members to not regularly workout. It is such a common behavior, that businesses are founded on our inability to follow through. 


Defining the Problem

+ My assumptions

I came into this project with a foundation of personal experience and several assumptions about the world of fitness:

  • Gyms have: limited space, financial costs, scheduling needs, and geographical limitations
  • The internet is inundated with options
  • Apps are limited / hard to find the right one for you
  • YouTube + Beachbody coaches are gaining popularity

The next step was to determine what fitness seekers were currently doing to satiate their work out inclinations.


Driving Questions

  • Who is in search of fitness? 
  • What drives them to want to work out? 
  • What is their definition of fitness? 
  • Who is leading the fitness wave? 
  • What are the issues with the current options?
  • Are those issues due to the material, context, or delivery of the information?


Interviews + Learnings

In order to narrow the topic down a bit, I reached out to a few people in the industry; both on the fitness providing side as well as the fitness seeking side. Some of my takeaways were: 

  • Fitness providers are extremely self-driven and motivated people
  • Providers thrive off creating a brand of and for themselves
  • Fitness seekers needs and motivations vary infinitely
  • There is power in the social aspect for the seekers, but not necessarily a need for it
  • Fitness is like fashion, there are trends and some people have the energy to follow them, others don’t and get side-tracked