I come from an athletic childhood, I was a gymnast for 18 years of my life; yet, ironically, I am no longer athletic. I have the desire to workout but the means and resources tend to elude me.
As I researched, I found out that gyms actually count on a certain percentage of members to not regularly workout. It is such a common behavior, that businesses are founded on our inability to follow through.
Defining the Problem
+ My assumptions
I came into this project with a foundation of personal experience and several assumptions about the world of fitness:
- Gyms have: limited space, financial costs, scheduling needs, and geographical limitations
- The internet is inundated with options
- Apps are limited / hard to find the right one for you
- YouTube + Beachbody coaches are gaining popularity
The next step was to determine what fitness seekers were currently doing to satiate their work out inclinations.
- Who is in search of fitness?
- What drives them to want to work out?
- What is their definition of fitness?
- Who is leading the fitness wave?
- What are the issues with the current options?
- Are those issues due to the material, context, or delivery of the information?
Interviews + Learnings
In order to narrow the topic down a bit, I reached out to a few people in the industry; both on the fitness providing side as well as the fitness seeking side. Some of my takeaways were:
- Fitness providers are extremely self-driven and motivated people
- Providers thrive off creating a brand of and for themselves
- Fitness seekers needs and motivations vary infinitely
- There is power in the social aspect for the seekers, but not necessarily a need for it
- Fitness is like fashion, there are trends and some people have the energy to follow them, others don’t and get side-tracked